{"id":6052,"date":"2025-03-20T09:31:22","date_gmt":"2025-03-20T08:31:22","guid":{"rendered":"https:\/\/www.mentiness.com\/?page_id=6052"},"modified":"2026-10-22T15:12:15","modified_gmt":"2026-10-22T13:12:15","slug":"sector-retail","status":"publish","type":"page","link":"https:\/\/www.mentiness.com\/es\/sector-retail\/","title":{"rendered":"Sector Retail"},"content":{"rendered":"<section class=\"graphite glow-both px-4 pt-36 pb-44 max-md:pt-28 max-md:pb-30 alignfull wp-block-bruma-sector-hero\" aria-labelledby=\"bruma-sector-hero-title-1\">\n  <div class=\"mx-auto grid w-full max-w-wide grid-cols-[minmax(0,1.1fr)_minmax(0,.9fr)] items-center gap-16 max-lg:grid-cols-1 max-lg:gap-12\">\n    <div class=\"flex flex-col items-start\">\n      <p class=\"bg-tone-tritone inline-flex rounded-pill px-4 py-2 font-sans text-small font-medium text-bruma-900\">Sector \u00b7 Retail<\/p>      <h1 class=\"mt-8 max-w-180 text-balance font-display text-protagonist text-bruma-50\" id=\"bruma-sector-hero-title-1\">Cuando cada centro funciona como un mundo aparte, pero todos comparten los mismos retos<\/h1>\n      <p class=\"mt-8 max-w-150 font-sans text-lead font-light text-bruma-200 max-md:text-[18px]\/[28px] [&#038;_strong]:font-normal [&#038;_strong]:text-bruma-50\">Cada punto de venta tiene su propia din\u00e1mica: unos est\u00e1n en el centro de la ciudad, otros en centros comerciales, otros en peque\u00f1as localidades. Diferentes realidades, pero <strong>los mismos problemas<\/strong>: rotaci\u00f3n constante, equipos desmotivados y managers sin formaci\u00f3n en liderazgo.<\/p>              <p class=\"mt-10\"><a class=\"inline-flex min-h-12 items-center justify-center gap-3 rounded-pill border border-transparent bg-bruma-50 px-6.5 py-3.25 text-center font-sans text-ui font-medium tracking-[-.01em] text-bruma-900 hover:bg-bruma-000 focus-visible:outline-2 focus-visible:outline-offset-4 focus-visible:outline-bruma-50\" href=\"https:\/\/www.mentiness.com\/es\/solicita-demo\/\" data-demo-open aria-haspopup=\"dialog\">Solicita una reuni\u00f3n <span aria-hidden=\"true\">\u2192<\/span><\/a><\/p>\n          <\/div>\n          <img width=\"1536\" height=\"1024\" src=\"https:\/\/www.mentiness.com\/images\/2025\/03\/artificial-photography-vB5qtt8X4NA-unsplash-1536x1024.jpg\" class=\"aspect-[4\/5] w-full rounded-surface object-cover shadow-elevated max-lg:aspect-[3\/2]\" alt=\"\" style=\"object-position:50% 50%\" sizes=\"(max-width: 1023px) 100vw, 640px\" fetchpriority=\"high\" decoding=\"async\" srcset=\"https:\/\/www.mentiness.com\/images\/2025\/03\/artificial-photography-vB5qtt8X4NA-unsplash-1536x1024.jpg 1536w, https:\/\/www.mentiness.com\/images\/2025\/03\/artificial-photography-vB5qtt8X4NA-unsplash-300x200.jpg 300w, https:\/\/www.mentiness.com\/images\/2025\/03\/artificial-photography-vB5qtt8X4NA-unsplash-1024x683.jpg 1024w, https:\/\/www.mentiness.com\/images\/2025\/03\/artificial-photography-vB5qtt8X4NA-unsplash-768x512.jpg 768w, https:\/\/www.mentiness.com\/images\/2025\/03\/artificial-photography-vB5qtt8X4NA-unsplash-2048x1365.jpg 2048w\" \/>      <\/div>\n<\/section>\n\n\n<section class=\"group\/sector flex w-full max-w-content scroll-mt-28 flex-col first:relative first:isolate first:pt-12 not-first:border-t not-first:border-bruma-200 not-first:pt-28 max-md:first:pt-6 max-md:not-first:pt-20 alignwide wp-block-bruma-sector-section\" aria-labelledby=\"bruma-sector-section-title-2\">\n  <span class=\"hr-beam hidden group-first\/sector:block\" aria-hidden=\"true\"><\/span>\n      <div class=\"grid grid-cols-[minmax(0,1fr)_minmax(0,1fr)] gap-16 max-lg:grid-cols-1 max-lg:gap-8\">\n      <div class=\"flex flex-col items-start\"><p class=\"flex flex-wrap gap-2\"><span class=\"inline-flex rounded-pill bg-bruma-000 px-3.5 py-1.5 font-sans text-caption font-semibold tracking-[.08em] text-bruma-700 uppercase shadow-soft font-mono tracking-normal\">01<\/span><span class=\"inline-flex rounded-pill bg-bruma-000 px-3.5 py-1.5 font-sans text-caption font-semibold tracking-[.08em] text-bruma-700 uppercase shadow-soft\">El reto<\/span><\/p><h2 class=\"mt-7 max-w-150 text-balance font-display text-section text-bruma-900\" id=\"bruma-sector-section-title-2\">\u00bfC\u00f3mo puedes anticiparte a la rotaci\u00f3n, mejorar el liderazgo en tienda y alinear la cultura en todas las ubicaciones?<\/h2><\/div>\n              <div class=\"flex max-w-130 flex-col gap-5 font-sans text-copy font-light text-bruma-700 lg:pt-14\"><p class=\"[&amp;_strong]:font-medium [&amp;_strong]:text-bruma-900 wp-block-bruma-sector-item\">Las tiendas operan con alta presi\u00f3n y objetivos exigentes. Mientras intentas entender qu\u00e9 est\u00e1 pasando en cada local, el talento se va sin previo aviso. <strong>El resultado? Falta de continuidad, baja productividad y una sensaci\u00f3n constante de estar siempre reaccionando, nunca previniendo.<\/strong><\/p>\n<\/div>\n          <\/div>\n\n  <\/section>\n\n\n<section class=\"group\/sector flex w-full max-w-content scroll-mt-28 flex-col first:relative first:isolate first:pt-12 not-first:border-t not-first:border-bruma-200 not-first:pt-28 max-md:first:pt-6 max-md:not-first:pt-20 gap-12 max-md:gap-9 alignwide wp-block-bruma-sector-section\" aria-labelledby=\"bruma-sector-section-title-3\">\n  <span class=\"hr-beam hidden group-first\/sector:block\" aria-hidden=\"true\"><\/span>\n            <div class=\"flex flex-col items-start\"><p class=\"flex flex-wrap gap-2\"><span class=\"inline-flex rounded-pill bg-bruma-000 px-3.5 py-1.5 font-sans text-caption font-semibold tracking-[.08em] text-bruma-700 uppercase shadow-soft font-mono tracking-normal\">02<\/span><\/p><h2 class=\"mt-7 max-w-150 text-balance font-display text-section text-bruma-900\" id=\"bruma-sector-section-title-3\">Principales Pain<\/h2><\/div>\n              <ul class=\"grid grid-cols-3 gap-5 max-lg:grid-cols-1\"><li class=\"flex flex-col overflow-hidden rounded-surface bg-bruma-000 shadow-soft wp-block-bruma-sector-item\">\n  <img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.mentiness.com\/images\/2024\/04\/90f088ee9577ea0d1c753e4bf38d4962-819x1024.jpeg\" class=\"aspect-[4\/3] w-full object-cover\" alt=\"\" loading=\"lazy\" sizes=\"auto, (max-width: 1023px) 100vw, 380px\" srcset=\"https:\/\/www.mentiness.com\/images\/2024\/04\/90f088ee9577ea0d1c753e4bf38d4962-819x1024.jpeg 819w, https:\/\/www.mentiness.com\/images\/2024\/04\/90f088ee9577ea0d1c753e4bf38d4962-240x300.jpeg 240w, https:\/\/www.mentiness.com\/images\/2024\/04\/90f088ee9577ea0d1c753e4bf38d4962-768x960.jpeg 768w, https:\/\/www.mentiness.com\/images\/2024\/04\/90f088ee9577ea0d1c753e4bf38d4962-1229x1536.jpeg 1229w, https:\/\/www.mentiness.com\/images\/2024\/04\/90f088ee9577ea0d1c753e4bf38d4962-1639x2048.jpeg 1639w, https:\/\/www.mentiness.com\/images\/2024\/04\/90f088ee9577ea0d1c753e4bf38d4962-scaled.jpeg 2048w\" \/>  <div class=\"flex flex-col gap-5 p-8 max-md:p-6\">\n    <h3 class=\"text-balance font-display text-card text-bruma-900\">Una fuga constante que dificulta la estabilidad<\/h3>          <ul class=\"flex flex-col gap-3.5\">\n                  <li class=\"flex items-start gap-3 font-sans text-small font-light text-bruma-700\"><span class=\"bg-tritone mt-2 size-2 shrink-0 rounded-full\" aria-hidden=\"true\"><\/span><span>La rotaci\u00f3n en retail <strong class=\"font-medium text-bruma-900\">alcanza el 60% anual<\/strong>, una de las tasas m\u00e1s altas del mercado laboral.<\/span><\/li>\n                  <li class=\"flex items-start gap-3 font-sans text-small font-light text-bruma-700\"><span class=\"bg-tritone mt-2 size-2 shrink-0 rounded-full\" aria-hidden=\"true\"><\/span><span><strong class=\"font-medium text-bruma-900\">El coste de reemplazo de un empleado equivale al 50-60% de su salario<\/strong>, sumando formaci\u00f3n, p\u00e9rdida de conocimiento y bajada de productividad.<\/span><\/li>\n                  <li class=\"flex items-start gap-3 font-sans text-small font-light text-bruma-700\"><span class=\"bg-tritone mt-2 size-2 shrink-0 rounded-full\" aria-hidden=\"true\"><\/span><span><strong class=\"font-medium text-bruma-900\">El 55% de los empleados en retail mencionan la falta de oportunidades de crecimiento<\/strong> como el principal motivo de salida.<\/span><\/li>\n              <\/ul>\n      <\/div>\n<\/li>\n    \n\n<li class=\"flex flex-col overflow-hidden rounded-surface bg-bruma-000 shadow-soft wp-block-bruma-sector-item\">\n  <img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.mentiness.com\/images\/2024\/04\/pexels-kaique-rocha-555346-683x1024.jpg\" class=\"aspect-[4\/3] w-full object-cover\" alt=\"\" loading=\"lazy\" sizes=\"auto, (max-width: 1023px) 100vw, 380px\" srcset=\"https:\/\/www.mentiness.com\/images\/2024\/04\/pexels-kaique-rocha-555346-683x1024.jpg 683w, https:\/\/www.mentiness.com\/images\/2024\/04\/pexels-kaique-rocha-555346-200x300.jpg 200w, https:\/\/www.mentiness.com\/images\/2024\/04\/pexels-kaique-rocha-555346-768x1152.jpg 768w, https:\/\/www.mentiness.com\/images\/2024\/04\/pexels-kaique-rocha-555346-1024x1536.jpg 1024w, https:\/\/www.mentiness.com\/images\/2024\/04\/pexels-kaique-rocha-555346-1366x2048.jpg 1366w, https:\/\/www.mentiness.com\/images\/2024\/04\/pexels-kaique-rocha-555346.jpg 1600w\" \/>  <div class=\"flex flex-col gap-5 p-8 max-md:p-6\">\n    <h3 class=\"text-balance font-display text-card text-bruma-900\">Falta conexi\u00f3n entre tiendas y direcci\u00f3n<\/h3>          <ul class=\"flex flex-col gap-3.5\">\n                  <li class=\"flex items-start gap-3 font-sans text-small font-light text-bruma-700\"><span class=\"bg-tritone mt-2 size-2 shrink-0 rounded-full\" aria-hidden=\"true\"><\/span><span><strong class=\"font-medium text-bruma-900\">El 62% de los empleados en tienda sienten que la direcci\u00f3n no entiende su realidad diaria<\/strong>, lo que reduce la motivaci\u00f3n y el compromiso.<\/span><\/li>\n                  <li class=\"flex items-start gap-3 font-sans text-small font-light text-bruma-700\"><span class=\"bg-tritone mt-2 size-2 shrink-0 rounded-full\" aria-hidden=\"true\"><\/span><span><strong class=\"font-medium text-bruma-900\">El 45% de los equipos retail afirma que la comunicaci\u00f3n entre tiendas y oficinas es insuficiente<\/strong>, lo que genera sensaci\u00f3n de aislamiento.<\/span><\/li>\n                  <li class=\"flex items-start gap-3 font-sans text-small font-light text-bruma-700\"><span class=\"bg-tritone mt-2 size-2 shrink-0 rounded-full\" aria-hidden=\"true\"><\/span><span><strong class=\"font-medium text-bruma-900\">Los empleados en tienda tienen un 35% menos de acceso a oportunidades de desarrollo interno<\/strong>, lo que impacta en su fidelizaci\u00f3n.<\/span><\/li>\n              <\/ul>\n      <\/div>\n<\/li>\n    \n\n<li class=\"flex flex-col overflow-hidden rounded-surface bg-bruma-000 shadow-soft wp-block-bruma-sector-item\">\n  <img decoding=\"async\" width=\"681\" height=\"1024\" src=\"https:\/\/www.mentiness.com\/images\/2024\/04\/aleksandr-kotrulev-0JlvoV6rDpk-unsplash-681x1024.jpg\" class=\"aspect-[4\/3] w-full object-cover\" alt=\"\" loading=\"lazy\" sizes=\"auto, (max-width: 1023px) 100vw, 380px\" srcset=\"https:\/\/www.mentiness.com\/images\/2024\/04\/aleksandr-kotrulev-0JlvoV6rDpk-unsplash-681x1024.jpg 681w, https:\/\/www.mentiness.com\/images\/2024\/04\/aleksandr-kotrulev-0JlvoV6rDpk-unsplash-199x300.jpg 199w, https:\/\/www.mentiness.com\/images\/2024\/04\/aleksandr-kotrulev-0JlvoV6rDpk-unsplash-768x1155.jpg 768w, https:\/\/www.mentiness.com\/images\/2024\/04\/aleksandr-kotrulev-0JlvoV6rDpk-unsplash-1021x1536.jpg 1021w, https:\/\/www.mentiness.com\/images\/2024\/04\/aleksandr-kotrulev-0JlvoV6rDpk-unsplash-1361x2048.jpg 1361w, https:\/\/www.mentiness.com\/images\/2024\/04\/aleksandr-kotrulev-0JlvoV6rDpk-unsplash.jpg 1600w\" \/>  <div class=\"flex flex-col gap-5 p-8 max-md:p-6\">\n    <h3 class=\"text-balance font-display text-card text-bruma-900\">Managers sin formaci\u00f3n, equipos sin motivaci\u00f3n<\/h3>          <ul class=\"flex flex-col gap-3.5\">\n                  <li class=\"flex items-start gap-3 font-sans text-small font-light text-bruma-700\"><span class=\"bg-tritone mt-2 size-2 shrink-0 rounded-full\" aria-hidden=\"true\"><\/span><span><strong class=\"font-medium text-bruma-900\">El 75% de los managers en retail fueron promovidos internamente sin formaci\u00f3n en liderazgo<\/strong>, afectando la gesti\u00f3n de equipos.<\/span><\/li>\n                  <li class=\"flex items-start gap-3 font-sans text-small font-light text-bruma-700\"><span class=\"bg-tritone mt-2 size-2 shrink-0 rounded-full\" aria-hidden=\"true\"><\/span><span><strong class=\"font-medium text-bruma-900\">El 50% de los empleados retail reporta falta de feedback y comunicaci\u00f3n con su manager<\/strong>, lo que impacta directamente en la moral y la productividad.<\/span><\/li>\n                  <li class=\"flex items-start gap-3 font-sans text-small font-light text-bruma-700\"><span class=\"bg-tritone mt-2 size-2 shrink-0 rounded-full\" aria-hidden=\"true\"><\/span><span>Un liderazgo deficiente contribuye a un clima laboral tenso y <strong class=\"font-medium text-bruma-900\">aumenta el riesgo de absentismo y rotaci\u00f3n<\/strong>.<\/span><\/li>\n              <\/ul>\n      <\/div>\n<\/li>\n    <\/ul>\n      <\/section>\n\n\n<section class=\"group\/sector flex w-full max-w-content scroll-mt-28 flex-col first:relative first:isolate first:pt-12 not-first:border-t not-first:border-bruma-200 not-first:pt-28 max-md:first:pt-6 max-md:not-first:pt-20 gap-12 max-md:gap-9 alignwide wp-block-bruma-sector-section\" aria-labelledby=\"bruma-sector-section-title-8\">\n  <span class=\"hr-beam hidden group-first\/sector:block\" aria-hidden=\"true\"><\/span>\n            <div class=\"flex flex-col items-start\"><p class=\"flex flex-wrap gap-2\"><span class=\"inline-flex rounded-pill bg-bruma-000 px-3.5 py-1.5 font-sans text-caption font-semibold tracking-[.08em] text-bruma-700 uppercase shadow-soft font-mono tracking-normal\">03<\/span><\/p><h2 class=\"mt-7 max-w-150 text-balance font-display text-section text-bruma-900\" id=\"bruma-sector-section-title-8\">C\u00f3mo te ayudamos<\/h2><\/div>\n              <ul class=\"grid grid-cols-4 gap-5 max-lg:grid-cols-2 max-md:grid-cols-1\"><li class=\"relative flex flex-col gap-5 rounded-surface bg-bruma-000 p-4 shadow-soft transition-shadow has-[a:hover]:shadow-elevated wp-block-bruma-sector-item\">\n  <div class=\"relative aspect-[35\/32] overflow-hidden rounded-card border border-bruma-100 bg-bruma-25\" aria-hidden=\"true\">\n    <div class=\"absolute top-0 left-0 flex h-[200%] w-[200%] origin-top-left scale-50 flex-col justify-center gap-3.5 p-7 text-bruma-900 [&amp;_.screen-title]:font-sans [&amp;_.screen-title]:text-[18px]\/[24px] [&amp;_.screen-title]:font-medium [&amp;_.screen-title]:tracking-[-.01em] [&amp;_.screen-title_span]:font-normal [&amp;_.screen-title_span]:text-bruma-600 [&amp;_.screen-label]:font-sans [&amp;_.screen-label]:text-[12px]\/[16px] [&amp;_.screen-label]:font-medium [&amp;_.screen-label]:tracking-[.06em] [&amp;_.screen-label]:text-bruma-600 [&amp;_.screen-label]:uppercase\">\n      <div class=\"flex items-start justify-between gap-4\">\n    <div><p class=\"screen-label\">Compa\u00f1\u00eda<\/p><p class=\"screen-title\">M\u00e9tricas <span>\u00b7 Datos de ejemplo<\/span><\/p><\/div>\n    <p class=\"text-right font-sans text-[12px]\/[16px] text-bruma-600\">El \u00faltimo a\u00f1o<br \/><span class=\"text-bruma-900\">21 mar. 24 \u2013 21 mar. 25<\/span><\/p>\n  <\/div>\n  <dl class=\"grid grid-cols-3 gap-2.5\">\n            <div class=\"rounded-inner border border-bruma-100 bg-bruma-000 px-4 py-3 max-md:px-3\"><dt class=\"font-sans text-[13px]\/[18px] text-bruma-600\">Total empleados<\/dt><dd class=\"mt-1.5 font-display text-[26px]\/[1] text-bruma-900 max-md:text-[19px]\/[1]\">217<\/dd><\/div>\n            <div class=\"rounded-inner border border-bruma-100 bg-bruma-000 px-4 py-3 max-md:px-3\"><dt class=\"font-sans text-[13px]\/[18px] text-bruma-600\">Rotaci\u00f3n<\/dt><dd class=\"mt-1.5 font-display text-[26px]\/[1] text-bruma-900 max-md:text-[19px]\/[1]\">8 %<\/dd><\/div>\n            <div class=\"rounded-inner border border-bruma-100 bg-bruma-000 px-4 py-3 max-md:px-3\"><dt class=\"font-sans text-[13px]\/[18px] text-bruma-600\">Total FTE<\/dt><dd class=\"mt-1.5 font-display text-[26px]\/[1] text-bruma-900 max-md:text-[19px]\/[1]\">204,00<\/dd><\/div>\n          <\/dl>\n  <table class=\"rounded-inner border border-bruma-100 bg-bruma-000 w-full border-separate border-spacing-0 overflow-hidden font-sans text-[14px]\/[18px]\">\n    <thead><tr class=\"text-left text-bruma-600\"><th class=\"px-4 py-2.5 font-medium text-bruma-900\">Ausencias<\/th><th class=\"px-2 py-2.5 text-right font-normal\"><svg class=\"ml-auto size-4 fill-none stroke-current stroke-[1.6] [stroke-linecap:round] [stroke-linejoin:round]\" viewBox=\"0 0 20 20\" focusable=\"false\"><circle cx=\"7.5\" cy=\"7\" r=\"3\" \/><path d=\"M2.5 16.5c.6-2.6 2.6-4 5-4s4.4 1.4 5 4M13 4.2a3 3 0 0 1 0 5.6M15 12.8c1.3.6 2.2 1.9 2.5 3.7\" \/><\/svg><\/th><th class=\"px-4 py-2.5 text-right font-normal\"><svg class=\"ml-auto size-4 fill-none stroke-current stroke-[1.6] [stroke-linecap:round]\" viewBox=\"0 0 20 20\" focusable=\"false\"><circle cx=\"10\" cy=\"10\" r=\"3.2\" \/><path d=\"M10 2.5v1.6M10 15.9v1.6M2.5 10h1.6M15.9 10h1.6M4.7 4.7l1.1 1.1M14.2 14.2l1.1 1.1M4.7 15.3l1.1-1.1M14.2 5.8l1.1-1.1\" \/><\/svg><\/th><\/tr><\/thead>\n    <tbody>\n              <tr><td class=\"border-t border-bruma-100 px-4 py-2\">Enfermedad<\/td><td class=\"border-t border-bruma-100 px-2 py-2 text-right\">8<\/td><td class=\"border-t border-bruma-100 px-4 py-2 text-right\">105<\/td><\/tr>\n              <tr><td class=\"border-t border-bruma-100 px-4 py-2\">Luna de miel<\/td><td class=\"border-t border-bruma-100 px-2 py-2 text-right\">13<\/td><td class=\"border-t border-bruma-100 px-4 py-2 text-right\">122<\/td><\/tr>\n              <tr><td class=\"border-t border-bruma-100 px-4 py-2\">Maternidad\/Paternidad<\/td><td class=\"border-t border-bruma-100 px-2 py-2 text-right\">10<\/td><td class=\"border-t border-bruma-100 px-4 py-2 text-right\">163<\/td><\/tr>\n              <tr><td class=\"border-t border-bruma-100 px-4 py-2\">Asuntos personales<\/td><td class=\"border-t border-bruma-100 px-2 py-2 text-right\">6<\/td><td class=\"border-t border-bruma-100 px-4 py-2 text-right\">68<\/td><\/tr>\n              <tr class=\"font-medium\"><td class=\"border-t border-bruma-200 px-4 py-2\">Total<\/td><td class=\"border-t border-bruma-200 px-2 py-2 text-right\">52<\/td><td class=\"border-t border-bruma-200 px-4 py-2 text-right\">706<\/td><\/tr>\n    <\/tbody>\n  <\/table>\n\n    <\/div>\n      <\/div>\n  <div class=\"px-2 pb-3\">\n    <h3 class=\"text-balance font-display text-card text-bruma-900\">\n              <a class=\"after:absolute after:inset-0 after:rounded-surface focus-visible:outline-none focus-visible:after:outline-2 focus-visible:after:outline-offset-2 focus-visible:after:outline-bruma-900\" href=\"https:\/\/www.mentiness.com\/es\/soluciones-empresa\/#financial-dashboard\">Dashboard financiero<\/a>\n          <\/h3>\n    <p class=\"mt-2 font-sans text-small font-light text-bruma-700\">Para anticiparte a la rotaci\u00f3n y reducir el ausentismo. Obt\u00e9n indicadores financieros en tiempo real sobre el impacto de la rotaci\u00f3n en cada tienda.<\/p>  <\/div>\n<\/li>\n    \n\n<li class=\"relative flex flex-col gap-5 rounded-surface bg-bruma-000 p-4 shadow-soft transition-shadow has-[a:hover]:shadow-elevated wp-block-bruma-sector-item\">\n  <div class=\"relative aspect-[35\/32] overflow-hidden rounded-card border border-bruma-100 bg-bruma-25\" aria-hidden=\"true\">\n    <div class=\"absolute top-0 left-0 flex h-[200%] w-[200%] origin-top-left scale-50 flex-col justify-center gap-3.5 p-7 text-bruma-900 [&amp;_.screen-title]:font-sans [&amp;_.screen-title]:text-[18px]\/[24px] [&amp;_.screen-title]:font-medium [&amp;_.screen-title]:tracking-[-.01em] [&amp;_.screen-title_span]:font-normal [&amp;_.screen-title_span]:text-bruma-600 [&amp;_.screen-label]:font-sans [&amp;_.screen-label]:text-[12px]\/[16px] [&amp;_.screen-label]:font-medium [&amp;_.screen-label]:tracking-[.06em] [&amp;_.screen-label]:text-bruma-600 [&amp;_.screen-label]:uppercase\">\n      <p class=\"screen-title\">Company Insights <span>\u00b7 Datos de ejemplo<\/span><\/p>\n  <ul class=\"mt-2 flex flex-col gap-3\">\n            <li class=\"rounded-inner border border-bruma-100 bg-bruma-000 flex items-center justify-between gap-3 px-5 py-4\">\n      <span class=\"flex flex-wrap items-center gap-2.5 font-sans text-[18px]\/[24px] font-medium\">\n            Onboarding 0-3        <span class=\"rounded-pill bg-error-50 px-3 py-0.5 text-[15px] text-error-600\">2<\/span>\n        <span class=\"rounded-pill bg-alert-50 px-3 py-0.5 text-[15px] text-alert-600\">21<\/span>\n        <span class=\"rounded-pill bg-success-50 px-3 py-0.5 text-[15px] text-success-600\">74<\/span>\n      <\/span>\n      <svg class=\"size-5 shrink-0 fill-none stroke-bruma-600 stroke-2\" viewBox=\"0 0 20 20\" focusable=\"false\"><path d=\"m5 8 5 5 5-5\" \/><\/svg>\n    <\/li>\n            <li class=\"rounded-inner border border-bruma-100 bg-bruma-000 flex items-center justify-between gap-3 px-5 py-4\">\n      <span class=\"flex flex-wrap items-center gap-2.5 font-sans text-[18px]\/[24px] font-medium\">\n            Seniors        <span class=\"rounded-pill bg-error-50 px-3 py-0.5 text-[15px] text-error-600\">5<\/span>\n        <span class=\"rounded-pill bg-alert-50 px-3 py-0.5 text-[15px] text-alert-600\">23<\/span>\n        <span class=\"rounded-pill bg-success-50 px-3 py-0.5 text-[15px] text-success-600\">69<\/span>\n      <\/span>\n      <svg class=\"size-5 shrink-0 fill-none stroke-bruma-600 stroke-2\" viewBox=\"0 0 20 20\" focusable=\"false\"><path d=\"m5 8 5 5 5-5\" \/><\/svg>\n    <\/li>\n          <\/ul>\n\n    <\/div>\n      <\/div>\n  <div class=\"px-2 pb-3\">\n    <h3 class=\"text-balance font-display text-card text-bruma-900\">\n              <a class=\"after:absolute after:inset-0 after:rounded-surface focus-visible:outline-none focus-visible:after:outline-2 focus-visible:after:outline-offset-2 focus-visible:after:outline-bruma-900\" href=\"https:\/\/www.mentiness.com\/es\/analytics\/\">Encuestas de base cient\u00edfica<\/a>\n          <\/h3>\n    <p class=\"mt-2 font-sans text-small font-light text-bruma-700\">Detecta las razones detr\u00e1s de la fuga de talento y el descontento en cada punto de venta. Segmenta por ubicaci\u00f3n y perfil de empleado para tomar mejores decisiones.<\/p>  <\/div>\n<\/li>\n    \n\n<li class=\"relative flex flex-col gap-5 rounded-surface bg-bruma-000 p-4 shadow-soft transition-shadow has-[a:hover]:shadow-elevated wp-block-bruma-sector-item\">\n  <div class=\"relative aspect-[35\/32] overflow-hidden rounded-card border border-bruma-100 bg-bruma-25\" aria-hidden=\"true\">\n    <div class=\"absolute top-0 left-0 flex h-[200%] w-[200%] origin-top-left scale-50 flex-col justify-center gap-3.5 p-7 text-bruma-900 [&amp;_.screen-title]:font-sans [&amp;_.screen-title]:text-[18px]\/[24px] [&amp;_.screen-title]:font-medium [&amp;_.screen-title]:tracking-[-.01em] [&amp;_.screen-title_span]:font-normal [&amp;_.screen-title_span]:text-bruma-600 [&amp;_.screen-label]:font-sans [&amp;_.screen-label]:text-[12px]\/[16px] [&amp;_.screen-label]:font-medium [&amp;_.screen-label]:tracking-[.06em] [&amp;_.screen-label]:text-bruma-600 [&amp;_.screen-label]:uppercase\">\n      <span class=\"block min-h-90\"><\/span>\n  <img class=\"absolute inset-0 size-full object-cover\" src=\"https:\/\/www.mentiness.com\/images\/2025\/03\/avatar.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\n    <\/div>\n      <\/div>\n  <div class=\"px-2 pb-3\">\n    <h3 class=\"text-balance font-display text-card text-bruma-900\">\n              <a class=\"after:absolute after:inset-0 after:rounded-surface focus-visible:outline-none focus-visible:after:outline-2 focus-visible:after:outline-offset-2 focus-visible:after:outline-bruma-900\" href=\"https:\/\/www.mentiness.com\/es\/leia\/\">LeIA<\/a>\n          <\/h3>\n    <p class=\"mt-2 font-sans text-small font-light text-bruma-700\">Forma a los managers de tienda en liderazgo y gesti\u00f3n de equipos para mejorar la comunicaci\u00f3n y la retenci\u00f3n.<\/p>  <\/div>\n<\/li>\n    \n\n<li class=\"relative flex flex-col gap-5 rounded-surface bg-bruma-000 p-4 shadow-soft transition-shadow has-[a:hover]:shadow-elevated wp-block-bruma-sector-item\">\n  <div class=\"relative aspect-[35\/32] overflow-hidden rounded-card border border-bruma-100 bg-bruma-25\" aria-hidden=\"true\">\n    <div class=\"absolute top-0 left-0 flex h-[200%] w-[200%] origin-top-left scale-50 flex-col justify-center gap-3.5 p-7 text-bruma-900 [&amp;_.screen-title]:font-sans [&amp;_.screen-title]:text-[18px]\/[24px] [&amp;_.screen-title]:font-medium [&amp;_.screen-title]:tracking-[-.01em] [&amp;_.screen-title_span]:font-normal [&amp;_.screen-title_span]:text-bruma-600 [&amp;_.screen-label]:font-sans [&amp;_.screen-label]:text-[12px]\/[16px] [&amp;_.screen-label]:font-medium [&amp;_.screen-label]:tracking-[.06em] [&amp;_.screen-label]:text-bruma-600 [&amp;_.screen-label]:uppercase\">\n      <p class=\"flex items-center gap-3 font-sans text-[15px]\/[20px] font-medium\"><span class=\"bg-tone-tritone size-8 rounded-full\"><\/span>Asistente<\/p>\n  <ol class=\"mt-2 flex flex-col gap-3 font-sans text-[15px]\/[22px] font-light\">\n    <li class=\"max-w-[85%] self-end rounded-card rounded-br-[6px] bg-bruma-900 px-4 py-3 text-bruma-50\">Todav\u00eda no entiendo ciertos procesos de la empresa y no s\u00e9 con qui\u00e9n tengo que hablar&#8230;<\/li>\n    <li class=\"rounded-inner border border-bruma-100 bg-bruma-000 max-w-[85%] rounded-bl-[6px] px-4 py-3 text-bruma-800\">No te preocupes, es normal, s\u00f3lo llevas una semana en el equipo, puedo ayudarte con las &#8230;<\/li>\n  <\/ol>\n    <\/div>\n      <\/div>\n  <div class=\"px-2 pb-3\">\n    <h3 class=\"text-balance font-display text-card text-bruma-900\">\n              <a class=\"after:absolute after:inset-0 after:rounded-surface focus-visible:outline-none focus-visible:after:outline-2 focus-visible:after:outline-offset-2 focus-visible:after:outline-bruma-900\" href=\"https:\/\/www.mentiness.com\/es\/assistance\/\">AI Assistants<\/a>\n          <\/h3>\n    <p class=\"mt-2 font-sans text-small font-light text-bruma-700\">Proporciona a cada empleado herramientas de soporte en onboarding, bienestar y gesti\u00f3n del d\u00eda a d\u00eda, facilitando la integraci\u00f3n y la estabilidad.<\/p>  <\/div>\n<\/li>\n    <\/ul>\n      <\/section>\n\n\n<section class=\"group\/sector flex w-full max-w-content scroll-mt-28 flex-col first:relative first:isolate first:pt-12 not-first:border-t not-first:border-bruma-200 not-first:pt-28 max-md:first:pt-6 max-md:not-first:pt-20 gap-12 max-md:gap-9 alignwide wp-block-bruma-sector-section\" aria-labelledby=\"bruma-sector-section-title-9\">\n  <span class=\"hr-beam hidden group-first\/sector:block\" aria-hidden=\"true\"><\/span>\n      <div class=\"grid grid-cols-[minmax(0,.8fr)_minmax(0,1.2fr)] items-start gap-16 max-lg:grid-cols-1 max-lg:gap-10\">\n              <img decoding=\"async\" width=\"1024\" height=\"816\" src=\"https:\/\/www.mentiness.com\/images\/2024\/04\/1a9fb38b722d405a77b4375e25b99d67-1024x816.jpeg\" class=\"aspect-[4\/5] w-full rounded-surface object-cover shadow-elevated max-lg:aspect-[3\/2] lg:sticky lg:top-28\" alt=\"\" loading=\"lazy\" sizes=\"auto, (max-width: 1023px) 100vw, 460px\" srcset=\"https:\/\/www.mentiness.com\/images\/2024\/04\/1a9fb38b722d405a77b4375e25b99d67-1024x816.jpeg 1024w, https:\/\/www.mentiness.com\/images\/2024\/04\/1a9fb38b722d405a77b4375e25b99d67-300x239.jpeg 300w, https:\/\/www.mentiness.com\/images\/2024\/04\/1a9fb38b722d405a77b4375e25b99d67-768x612.jpeg 768w, https:\/\/www.mentiness.com\/images\/2024\/04\/1a9fb38b722d405a77b4375e25b99d67-1536x1224.jpeg 1536w, https:\/\/www.mentiness.com\/images\/2024\/04\/1a9fb38b722d405a77b4375e25b99d67-2048x1632.jpeg 2048w\" \/>            <div class=\"flex flex-col items-start\">\n        <p class=\"flex flex-wrap gap-2\"><span class=\"inline-flex rounded-pill bg-bruma-000 px-3.5 py-1.5 font-sans text-caption font-semibold tracking-[.08em] text-bruma-700 uppercase shadow-soft font-mono tracking-normal\">04<\/span><span class=\"inline-flex rounded-pill bg-bruma-000 px-3.5 py-1.5 font-sans text-caption font-semibold tracking-[.08em] text-bruma-700 uppercase shadow-soft\">Retail<\/span><\/p><h2 class=\"mt-7 max-w-150 text-balance font-display text-section text-bruma-900\" id=\"bruma-sector-section-title-9\">Beneficios de usar Mentiness<\/h2>                  <ol class=\"mt-10 flex w-full flex-col\"><li class=\"flex flex-col gap-4 border-t border-bruma-200 py-8 max-md:py-6 wp-block-bruma-sector-item\">\n      <h3 class=\"flex max-w-150 flex-col gap-1.5 text-balance font-display text-card\">\n      <span class=\"text-bruma-600\">De perder talento sin entender por qu\u00e9<\/span>      <span class=\"flex items-start gap-3 text-bruma-900\"><span class=\"shrink-0 text-bruma-600\" aria-hidden=\"true\">\u2192<\/span>a tomar decisiones estrat\u00e9gicas antes de que el problema estalle<\/span>    <\/h3>\n    <p class=\"max-w-150 font-sans text-small font-light text-bruma-700 [&#038;_strong]:font-medium [&#038;_strong]:text-bruma-900\">Antes, la rotaci\u00f3n en retail alcanzaba el 60%, con un alto coste en formaci\u00f3n y productividad. Ahora, con nuestro <strong>Dashboard Financiero<\/strong>, puedes prever salidas y minimizar el impacto en cada tienda.<\/p><\/li>\n    \n\n<li class=\"flex flex-col gap-4 border-t border-bruma-200 py-8 max-md:py-6 wp-block-bruma-sector-item\">\n      <h3 class=\"flex max-w-150 flex-col gap-1.5 text-balance font-display text-card\">\n      <span class=\"text-bruma-600\">De managers operativos sin formaci\u00f3n en liderazgo<\/span>      <span class=\"flex items-start gap-3 text-bruma-900\"><span class=\"shrink-0 text-bruma-600\" aria-hidden=\"true\">\u2192<\/span>a l\u00edderes que motivan y retienen equipos<\/span>    <\/h3>\n    <p class=\"max-w-150 font-sans text-small font-light text-bruma-700 [&#038;_strong]:font-medium [&#038;_strong]:text-bruma-900\">Antes, el 75% de los managers en retail eran promovidos sin formaci\u00f3n en liderazgo, lo que impactaba en la moral y la retenci\u00f3n. Ahora, con <strong>LeIA<\/strong>, los managers aprenden a gestionar equipos, dar feedback y reducir el desgaste.<\/p><\/li>\n    \n\n<li class=\"flex flex-col gap-4 border-t border-bruma-200 py-8 max-md:py-6 wp-block-bruma-sector-item\">\n      <h3 class=\"flex max-w-150 flex-col gap-1.5 text-balance font-display text-card\">\n      <span class=\"text-bruma-600\">De empleados desconectados de la empresa<\/span>      <span class=\"flex items-start gap-3 text-bruma-900\"><span class=\"shrink-0 text-bruma-600\" aria-hidden=\"true\">\u2192<\/span>a una cultura alineada en todas las tiendas<\/span>    <\/h3>\n    <p class=\"max-w-150 font-sans text-small font-light text-bruma-700 [&#038;_strong]:font-medium [&#038;_strong]:text-bruma-900\">Antes, los empleados en tienda ten\u00edan un 35% menos de acceso a oportunidades de desarrollo y sent\u00edan falta de comunicaci\u00f3n con la direcci\u00f3n. Ahora, con nuestras <strong>encuestas cient\u00edficas<\/strong> y <strong>AI Assistants<\/strong>, puedes identificar problemas en cada punto de venta y dar soporte personalizado a los equipos.<\/p><\/li>\n    <\/ol>\n              <\/div>\n    <\/div>\n\n  <\/section>\n\n\n<section class=\"closing graphite glow-top px-4 pt-44 pb-12 text-bruma-50 max-md:pt-32 max-md:pb-16 alignfull wp-block-bruma-closing-cta\" aria-labelledby=\"bruma-closing-cta-title-10\">\n  <div class=\"closing-body mx-auto flex max-w-240 flex-col items-center gap-6 text-center\">\n    <p class=\"eyebrow font-sans text-eyebrow uppercase text-bruma-300\">Sector \u00b7 Retail<\/p>    <h2 class=\"closing-title text-balance font-display text-protagonist\" id=\"bruma-closing-cta-title-10\">\u00bfEn tu sector ocurren retos similares?<\/h2>              <div class=\"actions mt-2 flex flex-wrap items-center justify-center gap-x-5 gap-y-4 max-md:w-full max-md:flex-col\">\n        <a class=\"button button-light inline-flex min-h-12 items-center justify-center gap-3 whitespace-nowrap rounded-pill border border-transparent bg-bruma-50 px-6.5 py-3.25 font-sans text-ui font-medium tracking-[-.01em] text-bruma-900 hover:bg-bruma-000 focus-visible:outline-2 focus-visible:outline-offset-4 focus-visible:outline-bruma-50 max-md:whitespace-normal\" href=\"https:\/\/www.mentiness.com\/es\/solicita-demo\/\" data-demo-open aria-haspopup=\"dialog\">Solicita una demo <span aria-hidden=\"true\">\u2192<\/span><\/a>        <a class=\"button button-light-outline inline-flex min-h-12 items-center justify-center gap-3 whitespace-nowrap rounded-pill border border-bruma-400 bg-transparent px-6.5 py-3.25 font-sans text-ui font-medium tracking-[-.01em] text-bruma-50 hover:border-bruma-100 focus-visible:outline-2 focus-visible:outline-offset-4 focus-visible:outline-bruma-50 max-md:whitespace-normal\" href=\"https:\/\/www.mentiness.com\/es\/contacto\/\" data-demo-open aria-haspopup=\"dialog\">Hablar con ventas<\/a>      <\/div>\n      <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6052","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Cada tienda es un mundo, pero los problemas se repiten: rotaci\u00f3n constante, equipos desmotivados y managers sin formaci\u00f3n en liderazgo. 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